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Unifying Growth: How Penguin Solutions Integrated Acquisitions with AI

Penguin Solutions (formerly Smart Global Holdings) knows this well. As a technology solutions powerhouse, Penguin has expanded its portfolio through strategic acquisitions. But with growth comes complexity—especially when it involves integrating disparate systems like Salesforce, SAP, Netsuite, and Workday across multiple acquired businesses.
Organization
Penguin Solutions
Industry
Technology
Customers
Revenue

The Challenge

Penguin partnered with Turgon AI and Dynpro to streamline two critical post-acquisition initiatives:

1. Salesforce Integration Across Acquired Companies

Each acquisition came with its own Salesforce setup—its own schema, workflows, and customer data models.
Turgon AI’s autonomous agents are working behind the scenes to map, normalize, and merge these Salesforce instances into a unified data model.

This allows Penguin to maintain operational continuity while building a single source of truth across business units.

2. Executive Dashboards for Holding Company Operators

With a unified data layer, Turgon’s AI Agents are powering real-time dashboards for Penguin’s corporate operators.
These dashboards offer visibility into the combined businesses—sales performance, pipeline health, customer overlap, and more—so leaders can make faster, better-informed decisions.

The Results

By harmonizing Salesforce data and making it actionable, Penguin is unlocking cross-sell opportunities across its customer base, improving executive visibility, and accelerating the time-to-synergy for its acquisitions.

The Impact

Turgon AI’s Agents don’t just automate tasks—they accelerate business growth.

And for fast-moving acquirers like Penguin Solutions, that’s a serious competitive edge.